A Bit Keen, Eh?

We're just as excited as you are for all the Black Friday deals, but we're quite not there yet, so please bear with us. When the time is right, we'll unveil all the hottest SUDU deals – so stay tuned.

In the meantime, you can shop our debut collection and don't forget to subscribe to our newsletter for the latest promotions.

Black friday questions, answered

What is Black Friday?

This is a retail event that happens each year at the end of November and is a chance for customers to take advantage of some great discounts and bargains ahead of Christmas.

When is Black Friday 2024?

Black Friday will officially be on Friday 29th November 2024 but lots of retailers will start to promote this even as early as 1st November 2024.

How long does Black Friday last?

Black Friday originally started as one day, but now it has evolved into a longer promotion period, sometimes a month-long event.

Shoppers enjoy a wide variety of deals and offers and it's a chance for people to secure their Xmas gifts and shopping for less.

Black Friday promotions usually last until Cyber Monday, which is the Monday following Black Friday. However, some retailers will keep offers active for several days after Cyber Monday.

Is Black Friday worth the wait?

With typical promotions and discounts being higher on Black Friday and Cyber Monday, it's usually a good idea to save those larger purchases until this time of year when there's a greater opportunity to save.

If you want to get ahead on your Christmas shopping, Black Friday is a great time to to buy as you can secure a bargain and tick those gifts off the list.