Terms and conditions



Last updated: 08/02/2024


Please read these terms & conditions carefully before placing an order with us. These terms tell you what you need to know about purchasing from us. If you think that there might be a mistake in these terms, please let us know. We may revise these terms and conditions without notice by posting revised terms and conditions of sale on our website.  The terms and conditions posted on the website at the time you place your order will govern that purchase.


1. Who are we

We are FC SPORTSWEAR AND RETAIL SERVICES LIMITED – a company incorporated and registered in England and Wales with company number 14551996. Our main office is at 2nd Floor Fourways House, 57 Hilton Street, Manchester, M1 2EJ and our registered VAT number is GB454100631.


2. Interpretation

In these terms, “we” means SUDU (and “us” and “our” will be construed accordingly); and “you” means our customer or potential customer for products (and “your” will be construed accordingly).


3. How to contact us

You can contact us here and/or via our live chat service on the website.

You can email us at: support@sudu.co.uk

When contacting us, please provide us with the following information for a prompt response:


  • Your Full Name
  • Your Email Address
  • Your Mobile or Contact number
  • Your Order number (If applicable)
  • A description of your query to help us to deal with your request effectively


    If we have to contact you, we will send an email to the email address you provided to us when placing your order online.


    4. Intellectual property, copyright and trademarks

    All text, graphics, logos, button icons, images, audio clips, videos, software, downloads, and any other content present on this website is the property of SUDU and is subject to various United States and international copyright laws. Copyrights, trademarks or trade dress of SUDU and may not be used without our written permission. Such items include our name and logos, and other graphics, logos, page headers, button icons, scripts, and service names of SUDU products, services, and programs. Your use of the material found on this website is limited to the electronic copying and printing of site pages for personal, non-commercial reasons (e.g., printing an order confirmation page or other purposes related to ordering or shopping for merchandise). Without the explicit written permission of SUDU, any other use of content found on this website (including linking and framing) is strictly prohibited.


    5. Placing an order

    Orders are placed through our website. Once you’ve added the product(s) you’d like to your basket, you’ll go through our checkout procedure where you’ll need to enter your contact details, delivery and billing information. Please check your order (e.g. the product(s), size(s) and delivery address) before clicking the “complete order” button or the “pay now” button.


    Your order is an offer from you to us to buy the product(s) in your basket. After you place an order, you will receive an email from us confirming that we have received it. Our official acceptance of your order takes place when we email you to confirm we’ve dispatched your product(s). It’s at this point that a contract will come into existence between you and us. When we acknowledge your order, we’ll also confirm your order number. If you need to contact us about your order, you should quote this number.


    To order our products, you must be at least 16 years old and be authorised to use the payment method which you use to pay for the products you order. If you are under 16, you may place an order only with involvement of a parent or guardian.


    6. Our rights to cancel your order

    In the unlikely event that we’re unable to fulfil your order (e.g. because the product is out of stock, we haven’t been able to verify the billing information you’ve provided, you have requested delivery to a country that we do not currently ship to, or there has been an error in the pricing or description of the product), we’ll let you know by email and we won’t charge you for the product.


    We provide our products for your personal use only. We may cancel an order if we notice something unusual or suspect that our products are being exploited for any commercial, business or re-sale purpose. If this happens to you and you think we’ve made a mistake, get in touch with our customer service team through our online form at sudu.co.uk/pages/contact.


    We may have to suspend the supply of a product to you to:

    1. deal with technical problems or make minor technical changes;
    2. update the product to reflect changes in relevant laws and regulatory requirements; and/or
    3. make changes to the product as notified by us to you.


    7. Our products

    We provide sports apparel, including clothing, footwear and accessories.


    Any pictures of our products (and packaging) on our website are for illustrative purposes only. We work to ensure that colours are displayed accurately but we can’t guarantee that a device’s display of the colours exactly reflects those of our products.


    You can purchase a gift card from us in the same way as any of our other products, however:

    1. if you purchase a gift card online from sudu.co.uk it will be issued to you in the form of a digital code;
    2. gift cards are valid for 12 months from the date of purchase;
    3. gift cards purchased online from sudu.co.uk may only be redeemed on our website;
    4. gift cards cannot be exchanged for cash, resold or transferred and you cannot purchase a gift card using another gift card as payment. No cash change or credit will be given on purchases made using a gift card;
    5. we accept no responsibility for lost or stolen gift cards, or if any gift card is used without your permission; and we are unable to replace gift cards if lost or stolen; and
    6. to check your gift card balance, check your account online or contact support@sudu.co.uk.


    8. Delivery

    Information regarding delivery timescales, charges, delivery destinations and exemptions can be found at https://sudu.co.uk/pages/delivery-information


    Any customs, duties or additional charges which apply to your order (if your order is delivered outside of the UK, for instance) will be your responsibility and are not included in the delivery costs.


    When we deliver the products to you will depend on the delivery method you select during the order process, please refer to our delivery timings here. If you are buying products during promotional periods, it may take a little longer for our products to be delivered to you.


    We are not responsible for delays outside our control. If delivery of the products to you is delayed by an event outside our control (e.g. because of postal/courier delays, logistics or bad weather), we’ll let you know as soon as possible. If there is a risk of substantial delay, you can contact us to cancel your order and we’ll refund you for any products you’ve paid for but not received.


    If you are not available when the product is delivered. If no one is able to take delivery and the products cannot be posted through your letterbox, the courier will notify you of the delivery attempt and tell you how to rearrange delivery or collection of the products.


    9. Your rights to terminate the agreement

    You are within your rights to terminate the agreement with us. Your rights will depend on what you have bought, whether there is anything wrong with it, how we are performing and when you decide to terminate, as set out below. We’re under a legal duty to supply products that are in conformity with this contract and nothing in these terms will affect your legal rights.


    If what you have bought is faulty or differs substantially from how it is described on our website you may have a legal right to terminate your agreement (or to get the product replaced or to be given a refund). In this case, the return will be free in the United Kingdom provided you return the product to us within 30 days (unless stated otherwise on our website) from the date you receive it.


    If you want to terminate the agreement because of one of the reasons set out below, the contract will end immediately, we will refund you in full for any products which you have paid for but which have not been supplied to you. The reasons are:


    1. we have told you about an upcoming change to the product or these terms which you do not agree to;
    2. we have told you about an error in the price or description of the product you have ordered, and you do not wish to proceed;
    3. we have told you that supply of the products may be significantly delayed because of events outside our control;
    4. we have suspended supply of the products for technical reasons, or notify you we are going to suspend them for technical reasons, in each case for a period of more than four weeks; or
    5. you have a legal right to end the contract because of something we have done wrong.


    If you have changed your mind about the product. We offer a goodwill guarantee which gives you 30 days (unless stated otherwise on our website), to change your mind and receive a refund instead of the standard 14 days (which does not affect your legal rights in relation to faulty products). You have 30 days (unless stated otherwise on our website), from the day you (or someone you nominate) receives the products to change your mind. If your products are split into several deliveries over different days, you have until 30 days (unless stated otherwise on our website), after the day you (or someone you nominate) receives the last delivery to change your mind. In either case, you will need to pay the cost of the return as set out in our returns process at https://sudu.loopreturns.com/. Please note that some products can’t be returned, such as:


    1. products sealed for health protection or hygiene purposes (e.g. swimwear, underwear or socks) that have been unsealed after you receive them or are not in their original packaging or have had any tags or the hygiene slip removed;
    2. water bottles which have been unsealed or used in any way;
    3. any product which has been damaged, worn, used in any way or has had the care label cut and/or removed;
    4. any product which is missing any component part(s) when returned by you (unless this is because of something we have done); and
    5. any products which become mixed inseparably with other items after their delivery.


    In all other cases (if we are not at fault and there is no right to change your mind). Even if we are not at fault and you do not have a right to change your mind, you can still end the contract before the products are delivered and paid for – just contact us to let us know.


    10. Returns, refunds and exchanges

    To end the contract with us, ask us any questions or in the unlikely event that you have any complaints about the product, please let us know by contacting our customer service team through our online form at sudu.co.uk/pages/contact, through live-chat, through the support section or via any of the other options on our website. Please provide your name, email address, phone number, and a brief description of how we can help, including any purchase details such as your order number.


    If you end the contract for any reason after products have been sent to you or you have received them, you must return them to us. To initiate a return or warranty claim, please visit our Returns Portal at https://sudu.loopreturns.com/ and follow the relevant instructions, including (if specified) printing a returns label. Please make sure that the products are returned to us within 7 days of producing a return request.


    We will refund you the price you paid for the products (including delivery costs where applicable) by the method you used for payment unless you specify that you would like store credit. For purchases made by part-card and part-gift card, the refund will be applied to the gift card first. If you used a discount code to buy the product, the amount refunded will be reduced to take into account the benefit of any discount which you received when buying the product. We will make any refunds due to you as soon as possible. If you are exercising your right to change your mind, your refund will be made within 14 days from the day we receive the unused product back from you, but usually quicker.


    11. Our rights to end the contract

    We may end the contract if you break it. We may end the contract for a product at any time by writing to you if:


    1. you do not, within a reasonable time of us asking for it, provide us with information that is necessary for us to provide the products, for example, the address for delivery; or
    2. you do not, within a reasonable time, allow us to deliver the products to you.


    If we end the contract in the situations set out above, we will refund any money you have paid to us for products we have not provided.


    12. Price and payment

    Prices for products are quoted on the Website. Prices quoted are inclusive of Value Added Tax (VAT). We take care to ensure that the price of the product advised to you is correct. We do offer alternative payment options via other services such as PayPal. Please note that additional terms and conditions will apply if you choose one of these options.


    We will pass on changes in the rate of VAT. If the rate of VAT changes between your order date and the date we supply the product, we’ll adjust the rate of VAT that you pay, unless you have already paid for the product in full before the change in the rate of VAT takes effect.


    We may change the price of our products. Sometimes we need to make changes to the price of some of our products. When this happens, we’ll update the prices on our website. If you placed your order for a product before the price change, the price will be as stated on our website at the time when you placed your order.


    It is always possible that, despite our best efforts, some of the products we sell may be incorrectly priced. We will normally check prices before accepting your order so that, if the product’s correct price at your order date is less than our stated price at your order date, we will charge the lower amount. If we accept and process your order where a pricing error is obvious and unmistakeable and could reasonably have been recognised by you as a mispricing, we may end the contract, refund you any sums you have paid and require the return of any products provided to you.


    We accept payment by ShopPay, Visa, Mastercard, PayPal, Google Pay, Klarna, and Apple Pay. We will not charge you until we dispatch the products to you, although the price payable by you for the products may appear as pending transactions against the payment method you use.


    We also offer the option for you to purchase using Klarna Bank (AB) (publ). The availability of these options to you is subject to approval by Klarna. Further information and the terms which apply to these options can be found at https://sudu.co.uk/pages/klarna.


    Please note that we reserve the right to withdraw or suspend any payment options at any time at our sole discretion.


    13. Discount codes and promotions

    From time to time we will create discount codes (“Codes”) via email or other marketing channels. These Codes will allow a discount to be applied to an order at sudu.co.uk. To apply a Code please enter it (and remember to click “apply”) where specified during the checkout process.


    Please note: Codes are valid for a limited period of time as specified in the relevant email or marketing communication, and they cannot be used outside of that time period. Codes should not be shared, sold or transferred.


    Save as expressly stated in the relevant email or marketing communication, Codes are only valid on full-priced items and cannot be used on sale, outlet or promotional items, or to purchase gift cards.


    Only one Code can be applied per order. Codes cannot be used in conjunction with any other offer.


    Codes cannot be applied towards delivery charges unless the code is specifically a delivery charge discount.


    Returned items will be refunded at the discounted price paid (the discount applied between the goods proportionately). Where a qualifying spend is noted in relation to use of a Code, if items purchased using that Code are later returned to us which brings the amount spent below any qualifying level, the offer value may be deducted from any refund. This does not affect your statutory rights. A discount will not be applied to items subsequently replaced.


    Orders are subject to stock availability and acceptance by us. We reserve the right to decline to accept orders where, in our reasonable opinion, a Code is invalid for the order being placed or is the subject of improper use or fraudulent activity.


    We reserve the right to withdraw, amend or extend offers at any time on reasonable notice.


    Specific offer terms and conditions are provided with each Code - for specific information relevant to that Code, please refer to the email or marketing communication on which it is featured.


    14. Loyalty Programme

    We offer a SUDU Rewards programme, our way of saying thank you to our customers. With this loyalty program, you can earn Sweat Points by shopping on our website, following us on social media, spreading the word about SUDU and more. You can then cash your Sweat Points in for rewards like vouchers, free shipping and other goodies. Read more about SUDU Sweat Club here.

    Loyalty points are valid for a maximum of 1 year and will be lost if not redeemed. 

    SUDU reserves the right to amend, modify or terminate the loyalty program and its associated terms and conditions at its discretion and without prior notice.


    15. Reviews, blogs and comments

    SUDU may provide blogs and reviews as a way for you to find out about products and to share comments with us and with other users. We do not pre-screen comments before they go up and therefore are not responsible for their content; however, we will edit or remove material when we feel it is necessary to do so and have been given notice of unsuitable or unlawful content. Posting a comment is simple: no registration with the website is required – just enter your name and a valid email address. Though we encourage you to make use of our blog feature, we do not necessarily endorse content posted by users. We want to make the blog as much yours as possible, but there are some guidelines we ask that you consider when posting a comment.


    What to avoid:

    1. Language that could be perceived as offensive, libelous, defamatory, indecent, harmful, harassing, infringing, intimidating, threatening, hateful, abusive, vulgar, obscene, pornographic, profane, sexually explicit, or sexually/racially/culturally/ethnically offensive;
    2. Personally identifiable information, such as an email address, physical address, IM screen name, or phone number;
    3. Advertising or commercial content that solicits products or services;
    4. Junk mail, chain letters, and spam;
    5. Impersonating information (be yourself);
    6. False, misleading, inaccurate, fraudulent, or deceptive content;
    7. Information that is in violation of local, state, federal, or international law;
    8. Viruses; and
    9. Content intended to obtain passwords or account/private information from other users.

    By using this website, you agree that you will not:

    1. Use the website in any way that may lead to the encouragement, procurement, or carrying out of any criminal activity, or to promote any business, products, or services;
    2. Use foul, threatening, or offensive language including, without limitation, defamatory, libelous, racist, sexist, ageist, homophobic, or sexually explicit language;
    3. Distribute illegal, copyright infringing, advertising, indecent, or offensive material, or transfer files that contain viruses, Trojans, or other harmful programs; or
    4. Use the website for any purpose other than your personal use.



    16. Extended Warranty

    60-Day Warranty:

    The SUDU 60-Day warranty is available for all ecommerce customers in the UK who have purchased SUDU footwear. The scheme is not available to customers resident in other countries.

    Products must have been purchased from https://www.sudu.co.uk only. Products purchased from authorised SUDU retailers will not be accepted and will be returned to the customer at their cost.

    During the 60-day period commencing from the date of dispatch of the SUDU products, customers can use the products as per their normal level of usage. If a customer wishes to return the items due to a defect, they may be returned for an exchange or store credit. All warranty claims will be assessed individually and the claim approved or declined based on the information provided and the condition of the item.

    Returns must be received in a hygienic condition for processing, with any excessive soiling removed prior to return. Any returns received back in an unacceptable condition will be returned to the customer at their cost or destroyed, with no exchange or credit provided.

    The 60-Day warranty scheme is offered on all footwear and you must opt into the scheme. It is applicable to items purchased at full or discounted price, as well as items purchased by SUDU employees using staff discount.

    Any warranty claims processed after the 60-day window will be processed or returned to the customer.

    We reserve the right to refuse a warranty return in the case of any abuse of the scheme.

    The SUDU 60-Day warranty is applicable on staff discount purchases.

    The SUDU 60-Day warranty is not applicable to product purchased from running events at which SUDU products are sold.

    We reserve the right to change the terms of the SUDU 60-Day warranty and its other returns policies at any time.

    To start a return or make a warranty claim please head over to our Returns Page.


    17. Our responsibility for loss or damage suffered by you

    We are responsible to you for foreseeable loss and damage caused by us. If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking this contract or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time the contract was made, both we and you knew it might happen.


    We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; for fraud or fraudulent misrepresentation; for breach of your legal rights in relation to the products (including the right to receive products which are: as described and match information we provided to you; of satisfactory quality; fit for any particular purpose made known to us; and supplied with reasonable skill and care); and for defective products under the Consumer Protection Act 1987.


    We are not liable for business losses. We only supply the products for private use. If you use the products for any commercial, business or re-sale purpose we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.


    18. How we may use your personal information

    We will only use your personal information as set out in our Privacy Notice. You can read it here: https://sudu.co.uk/pages/privacy-policy.


    You can also read our Cookie Policy by going to https://sudu.co.uk/pages/cookie-policy.


    19. Other important terms

    We may transfer this contract to someone else. We may transfer our rights and obligations under these terms to another organisation. We will contact you to let you know if we plan to do this. If you are unhappy with the transfer, you may contact us to end the contract within seven days of us telling you about it and we will refund you any payments you have made in advance for products not provided.


    You need our consent to transfer your rights to someone else. You may only transfer your rights or your obligations under these terms to another person if we agree to this in writing.


    Nobody else has any rights under this contract. This contract is between you and us. No other person shall have any rights to enforce any of its terms.


    We may change these terms at any time. We may make changes to these terms at any time to reflect changes in the law or for any other reason. The most up-to-date version of our terms will always be displayed on our website so please have a look before placing an order for our products to ensure you know about any changes which may have been made since your last visit to our website.


    If a court finds part of this contract illegal, the rest will continue in force. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining paragraphs will remain in full force and effect.


    Even if we delay in enforcing this contract, we can still enforce it later. If we do not insist immediately that you do anything you are required to do under these terms, or if we delay in taking steps against you in respect of your breaking this contract, that will not mean that you do not have to do those things and it will not prevent us taking steps against you at a later date.


    Which laws apply to this contract and where you may bring legal proceedings. These terms are governed by English law and you can bring legal proceedings in respect of the products in the English courts. If you live in Scotland, you can bring legal proceedings in respect of the products in either the Scottish or the English courts. If you live in Northern Ireland, you can bring legal proceedings in respect of the products in either the Northern Irish or the English courts.