At SUDU, we believe in the power of kindness and humility, which is why we're proud to be supporting local sports communities from the grassroots all the way up to the global stages. 

Fair Play is a core value that’s been ingrained in SUDU since day one. Our commitment to these values isn't just a selling point, it's fundamental to our brand identity. We reflect Levy's promise to supporting local communities, partnering with charities and ensuring all SUDU products are ethically sourced. 

Starting From Our Summer 2024 Launch... 

We're teaming up with Sported, the UK’s largest network of community groups, helping over 550,000 young people overcome barriers to reach their potential. 

Why Sported? It's simple. We share the same goals. They're all about inclusivity, diversity and giving everyone a fair shot at the game, and we're on the same page when it comes to making a real difference. 

Why Community Sport? For every £1 invested in community sport creates £6 in social value. 

Our investment in Sported will not only help build communities but also champion mental health and wellbeing and create a safe space for young people in some of the most deprived areas in the country. Ultimately, it will empower dreams to take flight with the tools, equipment and insights they need. 

Sudu stories

This is our hub for all things sports, winning and mindset. From empowerment guides to style tips, find your inspiration in these digital pages.

RESPECT THE RESILIENT WEAR YOUR WIN READY FOR THE NEXT LEVEL? RESPECT THE RESILIENT WEAR YOUR WIN READY FOR THE NEXT LEVEL?