Performance Wear at (Near) Cost.
Welcome to SUDU PLUS, the membership that's tearing up the traditional rulebook of premium performance wear.
You spoke; we listened. In today's economy, investing in the gear you need shouldn't mean compromise. SUDU PLUS is our answer: a subscription built to defeat rising costs and fuel your training.
For just £10 a month, you unlock access to high-quality SUDU performance wear at prices close to the true cost of production. There are no strings attached, no complicated contracts, and no hidden costs.
SRM 01 Running Shoes - White/Pink
- Regular price
- Regular price £125.00 / RRP
- Plus price
- £72.00 Plus price
SWP 01 Waterproof Rain Jacket - Yellow
- Regular price
- Regular price £90.00 / RRP
- Plus price
- £65.00 Plus price
SFS FG 01 Football Boots - Blue
- Regular price
- Regular price £130.00 / RRP
- Plus price
- £75.00 Plus price
SPJ LS 01 Lightweight Shower Jacket - Blue/Pink
- Regular price
- Regular price £70.00 / RRP
- Plus price
- £27.00 Plus price
SPZM 01 Quarter Zip Midlayer - Black/Blue
- Regular price
- Regular price £60.00 / RRP
- Plus price
- £25.00 Plus price
SRH 01 Hoodie - Black/Light Blue
- Regular price
- Regular price £80.00 / RRP
- Plus price
- £37.00 Plus price
SVS 01 Recovery Slides - Grey/Yellow
- Regular price
- Regular price £45.00 / RRP
- Plus price
- £32.00 Plus price
SRS 01 Shorts - Black/Light Blue
- Regular price
- Regular price £45.00 / RRP
- Plus price
- £38.00 Plus price
SRT SS 01 Short Sleeve T-Shirt - Grey/Yellow
- Regular price
- Regular price £40.00 / RRP
- Plus price
- £23.00 Plus price
Radical Transparency: Honest Pricing
We're confronting the inflated markups that plague the performance wear industry. Our proposition is built on radical transparency. We’re giving you the option to pay for the product, not the profit margin.
We’re committed to servicing you, our customer, in the best way possible. That means we’re not cutting corners on quality; instead, we are absorbing the high markups that dominate the industry.
By dismantling the traditional markup model, SUDU Plus makes it easy and affordable to build a full weekly training rotation of gear, ensuring you always have a high-performance kit ready to go.
Elite Quality, Accessible to All
With SUDU PLUS, you're not sacrificing quality for price. You get the same level of technical features, craftsmanship, and production lines as the long-standing industry greats, but without the elite price tag.
Focus on the Graft, Not the Gear. We take the stress out of your wash rotation. SUDU PLUS makes it effortless to ensure you always have enough high-performance wear to cover your training week. Just focus on your training.
Your membership is about more than just savings - it’s about purpose. A portion of the cost of every item you purchase is ring-fenced to fund Project Fair Play, our commitment to supporting local community sport. Your Purchase, Our Promise. When you subscribe to SUDU PLUS, you are funding positive change.
The SUDU Plus Experience: Digital Now, Physical Next
SUDU PLUS is more than a subscription service; it's a movement and a community hub. While we launch as a digital offering, our vision is to bring the SUDU Squad back together in tangible, physical spaces.
We’re building a true community experience, translating your digital membership into real-world engagement with:
- Run clubs
- Gym class takeovers
- Exclusive access to launches
Join SUDU PLUS today and start accessing elite performance gear at near cost. Are you ready to respect the resilient and graft hard?
