Announcing Our New Partnership as Wolves’ Official Technical Kit Supplier

Announcing Our New Partnership as Wolves’ Official Technical Kit Supplier

We've entered a long-term partnership with Wolves as the club’s official technical kit supplier! Starting from the 2024/25 season, we'll be designing and manufacturing all their kits – including home, away, third, training and more – bringing our technical knowhow and innovative approach to football gear. 

At SUDU, we're passionate about creating technical clothing and footwear that helps athletes at all levels achieve their goals, and this partnership is a perfect embodiment of that mission. 

When Passion Meets Player Performance 

Crafted by our design team, the new Wolves kits not only celebrate the club's rich heritage but also push the boundaries of performance on the pitch. 

For the first time in Wolves’ history, the new kits have been crafted with direct input from the playing squad. This means that every aspect, from look and feel to fit and performance, has been tested by the players themselves. 

Wolves captain Maximilian Kilman was actively involved in the process, and his feedback has been invaluable in ensuring the kits meet the highest standards. He shared: “It has been really interesting to play an active part in creating our kit for this season. Since we were first introduced to SUDU, the designers and product development team have kept us constantly updated. Seeing feedback on fabrics, design, and our performance needs worked into the finished products has been a really positive experience for us. We are delighted with the final products and excited to wear them this season.”

Together, We’re Putting Fans First

Through this partnership, we’ll be able to work closely with Wolves to develop top-quality products, whilst streamlining processes to significantly reduce costs. Ultimately, this translates to better kits for Wolves fans at more favourable prices compared to other Premier League teams. 

Our Head of Partnerships, Joe Poole, expressed our pride in this innovative approach: “By streamlining the supply chain, our new pricing model eliminates the middleman, which in turn allows us to reduce expense without compromising on the craftsmanship or materials. This partnership allows us to collaborate and deliver exceptional value for both Wolves and their supporters. We’ve seen the price of Premier League jerseys increase consistently over the past few years. Our philosophy is that a pro jersey should not cost £125, Wolves’ will be £80. A replica jersey should not cost £80, Wolves’ will be £58.” 

A Wider Reach at More Accessible Prices 

This partnership isn’t just about high-performance gear, it’s our first step in making these products accessible to fans everywhere. 

Wolves' General Manager of Marketing and Commercial Growth, Russell Jones, highlighted the significance of this partnership: “This fresh new approach to kit creation is long overdue and we’re delighted that Wolves get to be at the forefront of this innovative approach. This partnership enables Wolves to work with fans and players to create technical product with our heritage at the forefront of design. We are also able to continue to widen our reach, as this innovative model allows us to create attractive price points to better distribute within the UK and internationally ensuring that Wolves products can be available, at affordable prices for fans, in-stores all over the world.” 

Kicking Off a New Chapter 

We’re excited to announce that you can shop the Wolves 2024/25 Training Kit from 10am Friday 28th June, marking the debut of this exciting new partnership! 

At SUDU, we have big ambitions to revolutionise the world of football kits and to bring exceptional value to players and fans of this beautiful game, and this partnership is just the beginning. So, stay connected on TikTok and Instagram for more kits coming throughout the summer. 

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