The sun wasn't the only thing shining brightly at RunThrough's Chase the Sun event at Tatton Park last Wednesday. The SUDU Squad was there in full force, not just with a team of runners, but with a pop-up store showcasing our latest collection.
If you couldn't make it, don't worry, we've got you covered! In this recap, we’re reliving some of the best bits from the event for those who couldn’t be there... because no one should have to miss out.
Running with the Sun – and SUDU
The event was hosted by UK-based running community RunThrough, who brought together over 800 runners from across both the 5k and 10k distances. Amongst them were 25 proud SUDU Squad runners and a mix of competition winners, with many chasing their personal bests...
And chase them they did!
Under clear skies (for once), the SUDU Squad not only looked sharp in vibrant gear from our Run range, but they also crushed the competition, snagging not one, not two, but three podium finishes: second place in the 5K, and second and third place in the 10K. Check out Dom and George's runs on Strava!
More Than Just a Race
Because it wasn't all about running. Beyond the competition, SUDU's pop-up store was a hit with the community. Many who had seen our products online previously were excited to finally see them in person, resulting to a strong showing of sales.
So next time you’re out on a run, you may just spot a fellow runner or two sporting SUDU!
A Community Connection
Events like RunThrough's Chase the Sun are all about bringing people together. And we loved the opportunity to showcase our products to a new audience, but we loved engaging with fellow runners and cheering them on even more – whether they’re wearing SUDU or not.
We had a truly inspiring day... and we’re already buzzing about our September's activities! If you want to join the SUDU movement, follow us on TikTok and Instagram to find out where the Squad will be popping up next.