At SUDU, we believe in the power of kindness and humility, which is why we're proud to be supporting local sports communities from the grassroots all the way up to the global stages.
As a Levy brand, Fair Play is a core value that’s been ingrained in SUDU since day one. Our commitment to these values isn't just a selling point, it's fundamental to our brand identity. We reflect Levy's promise to supporting local communities, partnering with charities and ensuring all SUDU products are ethically sourced.
Introducing Project Fair Play in partnership with Sported, the UK’s largest network of community groups, helping over 550,000 young people overcome barriers to reach their potential.
why sported?
It's simple. We share the same goals. They're all about inclusivity, diversity and giving everyone a fair shot at the game, and we're on the same page when it comes to making a real difference.
Our first partnership was forged with the remarkable Made Running. Since 2021, this initiative, spearheaded by Herman Dange, has demonstrated incredible community impact by consistently drawing over 400 people to their 5 am Tuesday morning runs. More than just a running group, MADE is dedicated to empowering the local community through education, job placement support, and the foundational principle of accountability cultivated through physical fitness.
Recognising their significant contribution, we were proud to support MADE with a £5,000 grant. This funding was strategically reinvested into their community hub, bolstering operational capacity and enabling future growth. The celebration of this partnership involved a two-part event, further details of which are available here:
"Play without Limits" celebrates football's transformative power and the inspiring stories of inner strength and resilience found within the sport. Recognising football's deep roots in Manchester's communities, our campaign for the new PLAY category puts these communities at the forefront.
Working with Sported, we invited over 50 local groups to share their interpretation of 'PLAY' through video applications. The compelling stories and missions of Rushford Park & Cuki FC led to their selection. Each club received a £5k grant from our Project Fair Play fund, reinvested to reduce location costs and make playing more accessible and equitable for local communities.
