It’s officially, SUDU’s Run collection is for every body.
We've listened to your feedback, and we've decided to remove the gender labels from our Run collection. This decision is a direct result of the incredible response our collection has received from both men and women since launching earlier this year.
We’ve Been Listening. We’ve Been Learning.
When we first launched SUDU in May 2024, we intended to focus on menswear and make sure that we had the right insights to create a truly exceptional womenswear collection.
Since then, we've hosted events like the Manchester Shakeout Run to celebrate our launch, Chase the Sun in Tatton Park alongside 800 runners and taking over London at the Queen Elizabeth Olympic Park, and we’ve seen first-hand how runners up and down the country have embraced and shown a genuine enthusiasm for our Run products.
Having interacted with these real consumers in the real world, it's become clear to us that our Run range resonates deeply with runners of all genders—not just men.
That's Why We’re Breaking Free from Labels
This overwhelming response has prompted us to question our own assumptions about gender and product categorisation.
And we’ve decided that sportswear should be about function, not gender.
After all, the best running gear is one that enables you to perform at your peak, whilst enjoying every stride of your fitness journey along the way.
Shifting to this genderless approach has surprised us in the best possible way. To test how our collection would perform on the female form, we conducted fit sessions and shot the collection on a female model, and the results are fantastic! That's why we’re confident that our range of Run sportswear and footwear will empower you to move better and faster, regardless of your gender.
So, How Does This Work?
This update will not affect the quality of our products in any way.
All clothing from the Run collection will continue to be crafted from high-performance materials that wick away sweat and provide breathability. Whilst our running shoes are still engineered with all the advanced features that propel you forward, so you can take on any run—no sweat!
To keep the Run collection accessible to everyone, we'll be maintaining the same sizing and product offerings. We've also photographed the collection in a new light that showcases styling inspirations for both male and female runners, so you can wear our products in any way that suits your activity and style.
No Labels. No Limits.
With our commitment to creating sportswear that empowers every body, we’re sure you’ll find the perfect fit to support your running goals—whether you're pounding the pavement or taking on the tracks.
Shop our Run collection today and experience the difference that high-performance running clothes and footwear can make.